About Company

Beat the Heat is a Lubbock, Texas–based provider and manufacturer of exterior sun-control systems offering motorized and manual patio shades, solar screens, awnings, and retractable screen doors. Beat the Heat began over 20 years ago building solar screens in a West Texas garage and developed the Fortress system—featuring ShadeFit technology, keder retention, reinforced bottom bars, and heavy-duty aluminum track construction—to deliver durable, wind-resistant, custom-sized shading solutions that fit sloped patios and withstand extreme temperatures while providing local estimates and installation services.

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