Software + directory

Everything you need to win the job and get paid

Serden pairs contractor software — estimates, invoices, clients and leads — with a business directory that puts your company in front of homeowners who are already searching for the work you do.

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  • Free plan, no credit card
  • Trusted by 500+ service businesses
  • Works on any device

What is Serden?

Serden is a contractor software and business directory platform. Contractors use Serden to create estimates and invoices, manage clients and win new work. Homeowners use the Serden directory to find, compare and contact local service professionals — free, with no middleman taking a cut of the job.

Who it's for
Contractors and home service pros, plus the homeowners hiring them.
What it costs
Free to list and free for homeowners. Paid plans from $9.99 a month.
What you can do
Estimates, invoices, clients, leads, reviews and a directory profile.
Where it runs
In any browser on a phone, tablet or laptop. Nothing to install.
Two sides, one platform

Built for both sides of the job

Pick your side to see what Serden does for you.

Get found by people ready to hire

Your listing appears when homeowners search your trade and your town. A Pro or Elite membership pushes you up the results and adds a Request a Quote button.

Quote on the spot, bill the same day

Build an estimate while you're still standing in the driveway, email it before you leave, and turn it into an invoice the moment it's approved.

Look like the professional you are

Every document carries your logo and business details, and verified customer reviews on your profile do the convincing before you ever pick up the phone.

See membership options
The toolkit

Every feature, in one account

One login covers the work you quote, the money you bill and the jobs you win.

Estimates

Build a branded estimate in minutes, email it to the client and track where it stands.

How estimates work

Invoices

Turn an approved estimate into an invoice in one click and keep track of what's owed.

How invoices work

Directory listing

A business profile in the Serden directory so homeowners nearby can find and contact you.

Browse the directory

Lead generation

Pro and Elite listings get a Request a Quote button. Every enquiry lands in your lead portal with the homeowner's project details attached.

Reviews and reputation

Collect customer reviews on your profile and reply in public, so new customers can see how you handle your work.

Clients and line items

Unlimited client records on every plan, plus saved line items, markups and tax rates so repeat work is a two-minute job.

Activity dashboard

Estimates out, invoices unpaid and leads waiting on a reply — all on one screen when you log in.

Pro community

Ask questions and trade hard-won advice with other contractors in the Serden forum.

Join the discussion

Insights and guides

Practical articles for pros and homeowners on pricing, planning and hiring well.

Read the insights
Estimates

Send the quote before someone else does

Pick your saved line items, add the scope in plain English, and the total adds itself up. Preview exactly what the client will see, then send it by email or share a PDF.

  • Your logo, licence and contact details on every estimate
  • Saved line items, markups and tax rates you set once
  • Client-ready preview before anything is sent
  • One click turns an approved estimate into an invoice
Create a free account

See how estimates work

A Serden estimate open on a laptop and a phone, showing line items and a total
Invoices

Bill the same day the work is done

Generate the invoice from the estimate the client already approved, so nothing gets retyped and nothing gets missed. Send it, save the PDF, and see what's still owed.

  • Generate an invoice from any estimate in one click
  • Email delivery, plus a PDF to print or attach
  • Outstanding invoices tracked on your dashboard
  • Unlimited invoices on an Elite membership
Create a free account

See how invoices work

How it works

Up and running in four steps

No sales call, no setup fee, no long onboarding.

  1. Create a free account

    Under a minute, no credit card. Your Basic membership never expires.

  2. Add or claim your business

    Services, service area, photos and hours — everything a homeowner checks first.

  3. Quote and bill your work

    Send estimates, convert the wins to invoices, and keep clients in one place.

  4. Grow when you're ready

    Upgrade for more documents, better placement and homeowner quote requests.

Create my free account
Membership

Start free, upgrade when the work does

Every plan includes a directory listing, unlimited clients, and estimates and invoices.

Basic

$0forever

For pros who want to be found and try the tools.

3 estimates & invoices a month

Pro

$9.99/ month

For working contractors who want a steady stream of jobs.

25 a month + lead generation

Elite

$99/ month

For teams that want maximum exposure in their market.

Unlimited + top placement
Compare memberships in full
FAQ

Questions people ask first

Serden is a contractor software and business directory platform. Contractors use Serden to create estimates and invoices, manage clients and win new work. Homeowners use the Serden directory to find, compare and contact local service professionals for free.

Yes. The Serden Basic membership is free and never expires. It includes a directory listing, a business profile, unlimited clients and up to 3 estimates and invoices a month. Pro ($9.99 a month) and Elite ($99 a month) raise those limits and add lead generation.

Yes, because your estimates, invoices and clients are saved to your business. Creating a free account takes under a minute and no credit card is required. If you already have one, the Estimates and Invoices links in the menu take you straight in.

No. Searching the directory, reading reviews and requesting quotes is free for homeowners, and Serden does not take a cut of the job.

A directory listing only helps you get found. Serden also runs the job: the same account that lists your business sends the estimate, converts it into an invoice and tracks the leads your listing brought in.

Yes. Serden runs in any modern browser on a phone, tablet or computer, so you can send an estimate from the driveway and invoice from the truck. There is nothing to install.

Put your business to work on Serden

Get listed, send your first estimate and see what a free membership does for you.

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Not sure which features you need?

Tell us how you run jobs today and we'll point you at the parts of Serden that will save you the most time.

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