Every idea starts with a problem. Ours was simple: solar was too complicated. In 2007, the solar market was clouded by installers with aggressive sales tactics who were taking customers’ money but not with their best interests in mind. A solar installation requires 7+ steps, and most companies only cover 1 or 2, leaving the rest to the homeowner to figure out. Our founders experienced this firsthand, as Bret was a homeowner who wanted solar for his home but couldn’t get any companies to return his call, and Adrian was a solar craftsman who was getting on roofs to fix solar installs left and right. These two idealists wondered, how could those companies who sell such a pure, important product for our future, do business in such a careless way? They partnered to build a truly full-service solar team that would put the customer in control, because ultimately, we give a damn! We hold ourselves accountable to your outcomes through a 25-year product, performance, and service warranty. We staff in-house experts across sales, design, permitting, installation, and customer care. We hire people who are humble and hungry to leave the world a better place. We only install carefully curated high-quality solar technology, and we do so with an attention to detail, so you and your families can depend on the power.